PrecisionSupport - What is it?
While technical support is an essential component
of any online service, it is one of the most challenging areas of
IT operations to manage. Efficient technical support can greatly
enhance users' experience of the service, whilst a bad experience
can unravel much of the painstaking marketing effort expended to
attract and retain users.
Technical support can range in complexity from delivering
point solutions, e.g., handling product recalls, auto-qualifying
new customers, personalising product support, to handling the complexities
of multi-platform multi-product interoperability.
For more information on how work4sure can help you with technical support solutions contact us >>
The problem
Where technical support is provided in a B2C environment,
the knowledge and skill levels of end-users adds another variable.
Typically, the problems encountered are multi-dimensional. That
is to say that both the cause and the solution vary tremendously
according to the endless permutations of components and configurations.
These are a long way removed from the known variables of a standardised
corporate desktop environment.
Any mature technical support function will have
built up a detailed knowledgebase of causes and solutions. Resolution
is therefore a relatively straightforward part of the process. The
difficult aspect is the diagnosis; specifically understanding the
specification of the computer on which the fault is occurring
Current methods of diagnosis rely heavily on the
technical support function guiding the end-user through a series
of clicks and questions in order to determine the specification.
For lack of any alternative, this approach is adopted by default,
but it has a number of drawbacks:
- It is time-consuming. Industry studies from Gartner,
Dataquest, Forrester and others consistently report that the discovery
process constitutes at least half the total time of the typical
support call. This process therefore represents a substantial overhead
to the organisation in its own right
- The process is based on scripts. These can be patronising to the
power-user, and confusing for the novice. Neither scenario endears
users to the service, or enhances their view of the service provider.
- Data capture is limited. There is a severe limit to the amount
of data that can be obtained via this route. Of the thousands of
potential permutations that a PC can present, only a few key ones
can be checked. This is fine where the description of the symptom
is accurate, but any inaccuracies can blind the technical support
team to the true cause.
- The outcome is uncertain. There is a limit to the extent to which
the process can be rendered error-proof. Any mistakes can simply
create further wasted effort and reduce the level of service delivery
to the end-user.
How can work4sure help?
work4sure's technology is based on the fundamental
premise that in the age of the Internet, where distance is irrelevant
and new channels of communication offer competitive advantage, the
answer is simple: Why ask the user when you can ask the PC directly?
work4sure's PrecisionSupport service is designed
to do much more than simply replace or improve the discovery process.
It delivers:
- a complete picture
of the PC's configuration;
- in seconds;
- with absolute accuracy;
- without the need for any effort or knowledge on the part of your
customer;
- in a format that integrates seamlessly with your e-business processes.